A great idea that I thought was worth sharing. Perhaps a model you can use to reinvent your business? This is a bit different than what I usually blog about, but after watching this video sent to me by a good friend, I couldn’t resist sharing it. It is the story of how a florist rose greenhouse in...
Drifts of Drift® Roses —that’s what we brought to the Independent Garden Center (IGC) Show in Chicago this week! We talked about Drift® Roses, showed off our Drift® Roses, and worked hard to make sure show attendees were able to “catch our Drift.” (Sorry, we just couldn’t stop ourselves.) Our...
By Allison Hess When I first started working at Star® Roses and Plants in Chester County, Pennsylvania , I must admit that I had never heard of The Knock Out® Rose . Having been here nearly a year now, I’m astounded by my ignorance. Knock Out® Roses are EVERYWHERE! It’s rare to even leave my house...
By Martha Thompson At our office this spring, we planted a community vegetable garden. Everyone was offered a 6’x12' plot in which we could plant whatever we wanted. There is a mix of everything out here — from corn and cabbage, to potatoes and watermelon, and even some cut flowers. Everyone has...
In my last post, I discussed how today's florist roses have little in common with garden roses. However, maybe due to this influx of mass produced florist cut roses, there is a growing trend among some of the more sophisticated florists and consumers to come back to a more “natural” look, with...
