Join the Rose Revolution!

Making Roses Less Scary and Confusing

Isn’t it time we offered roses to consumers in a way they can easily understand? Star® Roses and Plants is leading the Rose Revolution with consumer-friendly rose marketing and packaging. By presenting each of our non-branded rose tags and bench cards with the variety’s easy-to-identify use, home gardeners will have more confidence to purchase and grow roses. 

Roses are categorized by these five, simple uses:

Front of Rose Tag:

Back of Rose Tag:

Rose Bench Card:

These icons will appear on rose tags and bench cards to help consumers easily distinguish which varieties are fragrant or attract pollinators.