Industry Professionals > Streamline Your Hydrangea Program with Sweet Starlight™
Take the panic out of paniculata with Sweet Starlight™ Hydrangea, the newest addition to the Hydrangea program from Star® Roses and Plants.
When introducing a new Hydrangea, it is critical that it brings unique, problem-solving characteristics to the crowded market. This variety does that.
We’re confident that this new Hydrangea will help you streamline your SKUs because it has all the necessary and desired characteristics of a top-selling shrub. Instead of offering numerous Hydrangea paniculata varieties to cover your features & benefits bases, you can now offer one powerful genetic that not only matches, but exceeds, older varieties on the market.
The market is full of varieties with mandatory brand requirements, and we thought it was time someone introduced a Hydrangea with options. This plant can be grown in a black pot or offered in your own house brand. Or, if you want to leverage the robust and recognizable Bloomables® brand, Sweet Starlight™ is one of the included varieties and, may we say, it looks quite sharp in the packaging!
Go ahead, try a new kind of light.
“A standout in the world of Paniculata Hydrangeas. [I’m] very impressed with the strength of the stems holding those large blooms. Bloom time is one of the earliest I’ve seen, and the entire crop was very uniform all finishing at the same time. The attribute that may impress consumers the most is how quickly the white blooms begin to start turning a beautiful pink from the bottom up, even with the warm days of the deep south.”
– Kip McConnell, Plant Development Services
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